Tips on How To Succeed as a Multi-Unit Franchisee – Interview with Tara McLain
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Tips on How To Succeed as a Multi-Unit Franchisee – Interview with Tara McLain
In this article curated from 1851 Franchise, US multi site franchisee Tara McLain provides some Q&A style overview tips on how to succeed with multi-site franchise operations.
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About Tara:
Tara McLain worked with several other franchises before discovering Hand & Stone. But after experiencing Hand & Stone’s services for herself as a customer, she was sold on the new opportunity. Now, she owns four Florida locations with the 475-plus unit massage and facial spa franchise.
Q. What makes a successful multi-site franchisee?
A. I think what makes me successful as a multi unit franchise owner is that it’s not about me, it’s actually about the team that we have created in each individual location, empowering the leaders within the organization to want to be there to build the team and build the culture, for what makes a successful franchisee and helps make the brand, what it is today.
Q. What advice would you give to other franchisees wanting to own multiple locations?
A. I think they need to work on building, again, a team, trusting that their managers will do right by them.
Do not or try not to micromanage them. Allowing other leaders to feel important and valued within your organization will allow you to grow your brand.
Q. How did you get started with your current franchise operations?
A. My initial due diligence comes from actually being a member at a local Hand & Stone, near where I live. I had been a member for several months prior to investigating the brand as a business. I reached out directly to corporate and got in touch with a regional developer support person. And from there, talked to other owners about the brands, read reviews about the brand. and from there opened our first location.
Q. What advice do you have for franchisors looking to find someone like you?
A. Other franchisors would have to have a great support network of people at the corporate office. People who are in the field that you can reach out to and have easy access to.
So for example, right now we have regional developers and we have regional support people that come into the spa on a quarterly basis and visit with our leaders and our team, as well as me, and provide a lot of positive feedback a lot of positive reinforcement or if it’s not positive, you know what can we do better, to make the spa be more successful.
Having hands on access directly to your corporate office or corporate people, I think is why Hand & Stone has become so successful. So, if I were to look at a different brand, I would be looking for, what kind of support network they have outside of the local store.
You can watch the interview with Tara on the Youtube video below:
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