The Most Useful Tools for Franchise SEO
Google Search Console
Google Search Console is a free tool designed to help you evaluate and monitor your website’s presence among Google Search results. By registering with Search Console, Google can crawl your site and identify indexing problems that exist and may be impacting your rankings. Further, it can provide insightful data about how often your site spears in search results, what queries people are using when your site shows, and how often people click on your listing. It also lets you know what other websites link back to yours, an indicator of the quality of your sites content.
This is a useful SEO tool that can be used in the background to monitor issues on your website, thanks to its notification features. However, it can also be used for an in-depth analysis every once in a while, in combination with other tools such as Google Analytics, Google Ads and Google Trends.
HubSpot’s Website Grader
If you are looking for a top-level overview of how your website performs, HubSpot’s free grading tool is a great place to start. Giving you a rank on performance, SEO, mobile and security and compiling it into an overall grade out of 100 it lets you identify your websites strengths and weaknesses.
Delving further into the tool you can get metrics on things such as page speed, meta descriptions, responsiveness, and HTTPS security, among others. Not only does it let you know whether your performance is good or bad, it also provides recommendations on how to fix each issue. If you’re keen to learn even more, there is a free course you can take on website optimisation, designed to give you the basic tools to improve your grade.
SEMrush describes itself as the ultimate 20-in-1 SEO tool. Their comprehensive platform is designed to provide every SEO tool you could want and is available on a subscription basis. This is for those who are really invested is creating a killer website and fine tuning their SEO.
Providing users with in-depth traffic analytics, keyword research tools, backlinking strategies, and the ability to track search ranking, SEMrush is a one-stop-shop. Further, the company has a wealth of free online resources available if you want to see what it is all about before committing to a subscription.
Moz Pro is designed to empower users to make data driven decisions. Promising to help website owners understand their visitors through keyword analytics, ranking tracking and an excellent website crawler that can give an audit report of all the existing issues on your website.
In addition to this, the Moz Pro tools give advice on how to optimise your individual website pages, with tips on content suggestions to improve your rankings. If you are looking for specific data, you also have the ability to build out custom reports so you can track the metrics that are most important to you.
Google My Business
Google My Business is a free tool linked to Google Maps results, that allows business owners to create a profile for their business. These profiles include contact information such as phone, website and email, as well as sharing key information such as opening hours and menus.
Business owners can set these profiles up online in minutes to help their customers find them with ease. They can also ask customers to leave reviews, share photos of their offering and give directions. Such tools can be managed at a corporate level or by individual franchisees depending on the networks approach to marketing.
GrowthBar is a paid service that is designed to help marketers with their SEO efforts. With a focus on keyword tracking the platform provides information such as how competitive specific keywords are, suggestions for similar keywords, reports on how your website is ranking for various keywords and other advice on how to create domain authority and build organic traffic through SEO.